![]() Nudging theory seeks to indirectly encourage people. A Mandate to Eat Healthily: banning junk food is not a nudge it is a “mandate” that takes away choice.A Nudge to Eat Healthily: When a departmental store puts fruit stalls at eye level, it is a nudge, aiming to promote healthy eating.They give an everyday example to explain this point: promoting healthy eating. They further add that the “intervention must be easy and cheap to avoid” and that “nudges are not mandates”. “A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.” (2008) Richard Thaler and Cass Sunstein popularized the nudge theory in their book, Nudge: Improving Decisions About Health, Wealth, and Happiness. Sourabh Yadav (MA) Definition of Nudge Theory
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